BE FOUND WHEN AND WHERE YOUR CUSTOMERS SEARCH
With mobile web traffic continuing to soar above that of desktop, more and more consumers are looking for results right now, right here. They want to know the best roofing company in their area. They search for the best roofing company near the building they own across the country. Searches are becoming very location-specific, and you have to be found to make money. How can you help boost your appearances in these location-based searches? How can you find new customers on Google? There are two primary ways.
Run a Paid Per Click Campaign
Running an advertising campaign is almost always a great way to get more traffic to your website. Google is the king of advertising, as they have been for years. If you’re paying to advertise within a search engine, it’s with Google. When you run these campaigns, you can focus your ads on certain locations, and on searches that contain certain words. For instance, if someone types “roofing company near me” and they are located in Kansas City, Google will run ads of companies who have asked to be advertised in Kansas City. Likewise, if someone searches “roofing company Kansas City”, then Google will show those same ads as before. Adding location requests to your PPC advertising plan is a fantastic way to capture location-specific searches.
Develop Location Specific Webpages and Posts
While running an advertising campaign can be very effective, it can also be very expensive. A more affordable option comes in the form of in-house SEO. All of the web pages and blog posts you publish should be focused on a specific keyword or set of keywords. If you add in a location to these posts and pages, then you’re more likely to drive that local search traffic. This requires planning and the time to create the content, and the knowledge to post the content on your website. If you have all three of those, you can develop your own pages and avoid paying for advertising and still get good results.
Location-specific search results are becoming more and more prevalent with each passing day. A large majority of business is won online thanks to these searches that contain location information. Especially for regional companies, you cannot afford to miss out on these searches. To help grow your roofing business, get in front of those potential customers searching for services in their area and provide them with good service!