FINDING NEW CUSTOMERS CAN ALSO MEAN WOWING EXISTING CUSTOMERS
A Personal Touch Goes a Long Way
When dealing with your existing customers, nothing says thank you and that you value them quite like a personal touch. Sending mass emails or generic mailers will keep you at the front of their mind, but they aren’t personalized in a meaningful way. If you can really use a personal touch with your customers, you’ll impress them, wow them, and often inspire them to do more business with you. The next time they have a project or need come up, they’ll want to use you. They might find reasons to use you that they wouldn’t have otherwise thought of because they’re trying to send business your way. Showing your customers that you care about them and want to serve them well will usually come back to benefit you.