THE FIRST LISTING ON GOOGLE WINS
As you try to strengthen your ranking to make sure your company can be found online, everyone knows that Google is what matters. There are a plethora of search engines available and they all get used, but Google is the one that controls 80% of the market according to some metrics. With 80% of the traffic, that is clearly where you should be focusing your efforts. So, what do you need to know about getting your company found online? How can you use the web to gain new customers? Let’s look:
Google is King to Be Found Online
As we said in the introduction, Google is the search engine that matters to your online efforts. You might miss some traffic if you ignore the other engines, but not much. Also, focusing on Google doesn’t mean that other search engines won’t find you, it simply means that you don’t need to keep track of and obsess over your results on those engines. A well-created web page will show up on any search engine, but most of the traffic will come from Google.
The First Page is All That Matters
When you create web pages to try and increase traffic to your website, your goal should always be the first page of Google at a minimum. The best result is obviously the first result. If you can’t get that, results 1-3 get great traffic. If you can’t get that, the first page is imperative. Think about the last 10 times you searched on Google; how many times did you click to the second page? Probably not very often. So, as you build these web pages, your goal is the first page of Google. Anything less than that is not going to drive much traffic and get you more roofing customers.
High-Quality SEO Posts
So how do you drive traffic? By creating high-quality pages, products, and posts that contain keywords that your audience is searching for. Note that this does not mean you build pages that are stuffed with keywords for your products. Google can tell that those pages aren’t useful, and so can your visitors. You may fool Google for a little bit, but everyone who visits your website will leave 10 seconds later when they see that the page is really worthless. Find a topic that your audience will be interested in and will be useful for them, and then prepare high-quality posts about it.
For instance, we are a manufacturer of silicone roof coatings, not a marketing agency. We don’t help our customers build web pages and drive traffic to their website, but we know these are things they (you) are or should be interested in. This post doesn’t sell our product, but it will hopefully increase traffic of roofing contractors to our website and give us a chance to show them how we can also help them with silicone roof coatings.
Claim Your Listing
There are sections within Google called company listings. These are small card-like features that show a company’s location, phone number, hours, reviews, and website, among other details. These listings are often incorrect or outdated because Google creates them automatically. If your listing has the wrong phone number, wrong logo, or you’ve moved locations, you need to update this listing. The only way to do that is to claim the listing and keep it current on a consistent basis. This will give you a marginally higher ranking in search from Google, but more importantly, it will help people find and contact your business, which is what you ultimately want.
The Overall Goal
Ss you work to get your roofing company found online, the final goal isn’t to simply be found online. Once you’re found, you then have to convince those visitors that you are the right roofing contractor for them and that they should contact you. As you build a better presence online, you have to also make sure your website is current, accurate, and high quality. Facility managers are smart people, and they can recognize that a poor website may indicate other areas are lacking from a business.
It is not always an easy task to get your company found online. It takes time and effort to get Google to like your website. Once Google realizes your a good website, you will start to show up at the top of their listings. After you put in the effort, as long as you’re producing quality web properties, you should see increased traffic. If you can convert that traffic to contacts, you should see increased work and increased revenue!