This week, we will be looking into some best practices for using Twitter in the roofing industry. Twitter can be a great way to engage followers and communicate with them as well. It is perfect for reaching residential clients since a lot of people have a personal account. Although we believe Twitter is more geared towards residential clients, you will want to have a Twitter account even if you are only targeting commercial clients. As the second biggest social media platform, Twitter can offer your company a broad reach into the digital universe.
One distinctive feature of Twitter is that you can create lists which allow you to sort tweets by category. You could make a list for co-workers, competitors, industry leaders, or people you have contacted like potential clients. This will help you prioritize content you value versus seeing everything on the main page. Twitter’s vastness is a blessing and curse. There is so much happening on Twitter that it can be easy to get overwhelmed. Using these lists is a good way to stay focused on your goal and keep Twitter working for you.
The key to using Twitter is regularly posting, liking, and retweeting content. The main goal is to stay in front of people! Give your company as many chances as possible to be seen. Always be mindful of your tone and avoid being too sales-y, political, or polarizing in any way. This can drive people away from your page and give your brand a bad look. Make sure the content you are posting is meaningful and helpful. Obviously, you’ll want to strengthen your brand and use this service to sell your company. Just make sure every post is not a sales pitch. You will get more followers if you are insightful and helpful rather than selling all the time. Then, when you have something to sell, it will be viewed more openly.
As with the other 3 platforms, Twitter allows you to message people. Dropping someone a pleasant, non-official, personal message can go a long way for relationship building. Remember – people buy from people they like. Your social media strategy should reflect this notion. People “follow” people they like. Post pleasant, meaningful content. Post regularly. Grow your followers. Grow your potential clients.
We hope you found these tips helpful and have success in applying them to your accounts! Check out the (not so) comprehensive guide we created for you to use as a quick reference. You can find it here. Also, make sure to follow us on Twitter (@PMsilicone), Facebook, LinkedIn, and Instagram. If you have any questions about Social Media in the Roofing Industry, please reach out to your Regional Manager here.
Stay tuned next week as we talk about Facebook and your business!